Fully Updated and Extended EditionOfficially Available
THE GUIDINGPURPOSE STRATEGY
A Navigational Code for Growth
#Brands #Businesses #People
by Markus Kramer
with Tofig Husein-zadeh
NEW: FULLY EXTENDED EDITION
Power up with stability and the ability to orient yourself – these are key factors for success, especially in turbulent times like these. In this fully extended edition, we add new perspectives for #brands #businesses and #people and explore the relationship between Purpose and growth in much more depth. More than ever, Purpose acts as a catalyst for growth from within, embedding competitive differentiation not just as part of your brand, but within your culture for good – enjoy!
Growth Focus
An exploration of how Purpose acts as a catalyst for growth
Broader Perspectives
Contributions from 10 experienced and inspiring Thought Leaders
More Content
Additional chapters on Growth, Transformation, Culture and more
Case Studies
Additional case studies: XSpace, Swissôtel, momondo and BPN
More Examples
Expanded and illustrated examples to bring the GPS Framework to life
Full Index
A new reference section and full index for easy reference and look-up
Your Notes
More space to jot down your ideas and reflections as you go along
New Audiobook
Professionally narrated, with an introduction from the Author.
Knowing your inner-Why is the new Know-How
Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d’être.
The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporary brand management and taking inspiration from the luxury industry, where strategy and meaning-making have stood the test of time, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies and offers a hands-on tool to start your very own path towards finding your inner Why.
Building on 20+ years of experience of working with and for some of the most successful brands including Harley-Davidson and Aston Martin, global financial services firms, governments, charities and startups around the world, we demonstrate how the application of the GPS Framework can help you create your very own Guiding Purpose Strategy. Brands, companies and people with clarity of Purpose are changing the world. If you’re up for a journey of discovery and knowledge on professional and personal growth.
We are delighted to welcome you on board!
Brands & Cases
GPS Author Interview @ Cass Business School
More Videos
GPS Benefits
GPS Framework
GPS Values
GPS Transparency
GPS Big Data
GPS Alignment
GPS Oxygen
GPS Retail
GPS Talent
GPS Launch London (Original)
GPS Launch Zurich (Original)
The Framework
The application of the GPS Framework helps you create your own Guiding Purpose Strategy. Drawing from many years of experience of working with and for some of the most powerful brands, from Harley-Davidson and Aston Martin to global financial services firms, government institutions, charities and tech startups around the world, the GPS Framework represents the condensed result of 20+ years of what works.
Preview & Excerpt
Click below for a 56-page excerpt of «The Guiding Purpose Strategy – Extended Edition» including acknowledgments, table of contents as well as selected chapters. Or listen to the 20-minutes Audio Book sample. Check out the Audio Book on Audible here.
Get Perspective
Get inspired by the exciting and inspiring contributions from respected thought-leaders across academia and global businesses.
Dr Graeme Codrington
Ivan Schouker
Julie Pedersen
Lilian Roten
Willi Helbling
Reto Zangerl
Dr Sionade Robinson
Jean-Francois Hirschel
Dr Dimitrios Tsivrikos
Byron Smith
Testimonials
London Workshop – TBD
Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.
Zurich Workshop – TBD
Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.
New York Workshop – TBD
Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.
Design and Build a World-Class Brand with
The BRAND MARKETING BOOSTER™ Program
Welcome to Brand Marketing Booster™ (BMB) program, a unique approach to brand marketing that fast-tracks the most important concepts and theory into immediate practical application.
Tofig Husein-zadeh
Markus Kramer
About the Authors
Markus Kramer is Managing Partner at Brand Affairs, a specialist consultancy advising boards and organizations on all aspects of strategic positioning and brand management. The companies Markus works with include Harley-Davidson, Aston Martin, DHL, Banks & Financial Services providers, Governments, NGOs, startups and many more. He is a visiting Associate Professor in Brand Management at Cass Business School in London and a recognized thought leader in the fast-paced world of cutting-edge brand and reputation management. He speaks regularly at select business schools and conferences globally. Markus holds degrees in Marketing & Brand Management from the University of California at Berkeley, an MBA (hons.) from the Saïd Business School at the University of Oxford and a Certificate in the Future of Commerce from MIT. See Markus’ personal website here.
Tofig Husein-zadeh is an Istanbul based brand strategist, business writer, psychographics researcher, translator and speaker. A former writer for Harvard Business Review, Tofig’s articles about luxury brand management are published by The Brand Age and Campaign and he is the founder of the biannual print magazine The Intelligentsia. See Tofigs’ personal website here.