A unique blend of philosophical reflection, accumulated experience, case-studies and practical business frameworks, The Guiding Purpose Strategy is a book embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company or indeed a fulfilling life.

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#Positioning drives everything. Think about it: from whom you attract to what you offer, to the #pricing (and) #margins you command, to your competitive position and the story you tell. https://t.co/IwSROQ7odB https://t.co/2mDRCOFzSf
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Can you believe it? We've analyzed the #valuessystems of 284 European #assetmanagers and the number ONE value is 🥁 .. INTEGRITY. Surely if you entrust the management of your money to someone else you expect 'integrity' as you would four wheels on a car. https://t.co/fujyekWWoi
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