About

A unique blend of philosophical reflection, accumulated experience, case-studies and practical business frameworks, The Guiding Purpose Strategy is a book embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company or indeed a fulfilling life.

Latest Tweets

Can you believe it? We've analyzed the #valuessystems of 284 European #assetmanagers and the number ONE value is 🥁 .. INTEGRITY. Surely if you entrust the management of your money to someone else you expect 'integrity' as you would four wheels on a car. https://t.co/fujyekWWoi
h J R
Looking forward to a stimulating webinar on the power of values for #assetmanagers next week 🚀 - feel free to join in 😊 https://t.co/ggDElcX0xg
h J R

Get the Book

Buy the Book

20% of all profits go to Business Professionals Network, an NGO dedicated to promoting a better life through the entrepreneurship in developing countries.

Privacy Preference Center