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A unique blend of philosophical reflection, accumulated experience, case-studies and practical business frameworks, The Guiding Purpose Strategy is a book embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company or indeed a fulfilling life.

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A brand differentiates something or someone from its competition and instills trust, simplifies choice by reducing risk, spurs demand and creates pricing power and – all being well – builds loyalty and creates value over time - Anything missing? #branding
h J R
Thank you @KathrinBussmann for having me on your show - it's been a pleasure sharing views on why positioning on emotional levers is perhaps more important than ever! #brandstrategy #positioning #purpose https://t.co/YM61kXqu0J
h J R

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20% of all profits go to Business Professionals Network, an NGO dedicated to promoting a better life through the entrepreneurship in developing countries.

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