
Fully Updated and Extended Edition
THE GUIDINGPURPOSE STRATEGY
A Navigational Code for Growth
#Brands #Businesses #People
by Markus Kramer with Tofig Husein-zadeh
Hardback: £24.99 / €27.99 / $29.99
Paperback: £14.99 / €17.99 / $19.99
eBook: £9.99 / €10.99 / $11.99
Audio Book: £9.99 / €10.99 / $11.99
Author Signed Hardback
USD 30.00 – incl. International Shipping
Includes: Limited offset pre-run hardback copy with personal dedication, packaging & international shipping
Beautifully printed hardback offset-pre run. Clothbound and with a dust jacket, the hardback version of The Guiding Purpose Strategy informs and inspires on 300+ pages with thought-provoking content rooted in first-hand experience and academic rigor.
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Paperback Edition
The Guiding Purpose Strategy paperback version is available on all major book platforms as well as in good bookstores. Please order directly on major platforms.
eBook Version
The Guiding Purpose Strategy e-book version for all major portable devices is available on all major book platforms as well as in good bookstores. Please order directly on major platforms.
Audiobook
The Guiding Purpose Strategy audiobook is available on Audible. 7+ hours of great insights!
“Going beyond the nuts and bolts of traditional marketing, this book explains why and how strong brands are built from within.”
Michael van der Sande, former VP & Managing Director Harley- Davidson Europe and former Chief Commercial Officer Aston Martin
“The Guiding Purpose Strategy offers a comprehensive look at how Purpose energizes and focuses strategy in a turbulent world. Kramer brings together key frameworks that combine principles and practice into actionable wisdom.”
Prof Marc J Ventresca, Faculty of Strategy and Innovation, University of Oxford
“You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom. Markus is one of the best, and this book is a must-read for anyone wanting to know about the future of brand management.”
Graeme Codrington, Futurist & CEO, TomorrowToday Global
“I recommend to all entrepreneurs to embed Purpose within their businesses from the start. The Guiding Purpose Strategy shows you how.”
Byron Smith, Founder & CEO, Blue Automotive and P1 Graphene Solutions
“If you’re looking for an explanation of how and why consumers chose you or your brand over someone else, stop here and read The Guiding Purpose Strategy.”
Dr Dimitrios Tsivrikos, Consumer and Business Psychologist, University College London
“Inspiring insights on how to navigate for professional and personal success through the lens of 21st-century brand management.”
Moira Clark, Professor of Strategic Marketing, Henley Business School
“The Guiding Purpose Strategy is wonderfully stimulating, practical and in many ways a modern technique to build and unleash brand performance.”
Dr Sepehr Tarverdian, CEO Hamayesh Farazan
“Focus, clarity and direction are priceless when it comes to determining factors for successful entrepreneurship. The Guiding Purpose Strategy is a great way to get all of this and more.”
Willi Helbling, CEO Business Professionals Network
“One fresh and fascinating read in contemporary brand management.”
Dil Sidhu, Associate Dean, Executive Education, Columbia Business School
“Purpose has been the driving force behind the success of the Audemars Piguet brand over the past years. This book is a great inspirational guide of how to leverage the power of purpose for brand building and beyond. ”
Tim Sayler, CMO Breitling, CMO Audemars Piguet 2011-2017
London Workshop – TBD
Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.
Zurich Workshop – TBD
Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.
New York Workshop – TBD
Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.
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