Buy | THE GUIDING PURPOSE STRATEGY

THE GUIDING
PURPOSE STRATEGY

A Navigational Code for Brand Growth

Markus Kramer with Tofig Husein-zadeh

Now officially available

Recommended Retail Price:

Hardback: £25.99 / $29.99 – Order your limited author signed offset print run now! – $30 incl. international shipping!
Paperback: £15.99 / $19.99
eBook: £12.99 / $15.99

20% of all profits go to Business Professionals Network, an NGO dedicated to promoting a better life through entrepreneurship in developing countries

Hardback Copy (RRP £25.99 / $29.99)
(Author Signed & Limited Offset Print Run)

USD 30.00 incl. shipping – direct and author signed

Beautifully printed hardback offset-pre run. Clothbound and with dust jacket, the hardback version of The Guiding Purpose Strategy informs and inspires on 200 pages of thought-provoking content rooted in first-hand experience and academic rigour. Limited offset print-run with international shipping rate included. Order your individual copy with personal dedication here.

USD 30.00 incl. shipping -direct and author signed
Includes: offset pre-run hardback copy with personal dedication, packaging & international shipping

Paper Back (£15.99 / $19.99)

The Guiding Purpose Strategy paperback is available on major book platforms as well as in good bookstores. Please get in touch to be notified when availability is live or check back later.

E-Book (RRP £12.99 / $15.99)

The Guiding Purpose Strategy e-book version for all major portable devices is available for download on all major e-book platforms. Please get in touch to be notified when availability is live or check back later.

London Workshop – TBD

Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.

Get in touch

Zurich Workshop – TBD

Get in touch

New York Workshop – TBD

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THE GUIDING
PURPOSE STRATEGY

Hardback Copy (RRP £25.99 / $29.99)
(Author Signed & Limited Offset Print Run)

“Going beyond the nuts and bolts of traditional marketing, this book explains why and how strong brands are built from within.”

“The Guiding Purpose Strategy offers a comprehensive look at how Purpose energizes and focuses strategy in a turbulent world. Kramer brings together key frameworks that combine principles and practice into actionable wisdom.”

“You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom. Markus is one of the best, and this book is a must-read for anyone wanting to know about the future of brand management.”

“I recommend to all entrepreneurs to embed Purpose within their businesses from the start. The Guiding Purpose Strategy shows you how.”

“If you’re looking for an explanation of how and why consumers chose you or your brand over someone else, stop here and read The Guiding Purpose Strategy.”

“Inspiring insights on how to navigate for professional and personal success through the lens of 21st-century brand management.”

“The Guiding Purpose Strategy is wonderfully stimulating, practical and in many ways a modern technique to build and unleash brand performance.”

“Focus, clarity and direction are priceless when it comes to determining factors for successful entrepreneurship. The Guiding Purpose Strategy is a great way to get all of this and more.”

“One fresh and fascinating read in contemporary brand management.”

“Purpose has been the driving force behind the success of the Audemars Piguet brand over the past years. This book is a great inspirational guide of how to leverage the power of purpose for brand building and beyond. ”

London Workshop – TBD

Zurich Workshop – TBD

New York Workshop – TBD

About

Latest Tweets

Get the Book

THE GUIDING PURPOSE STRATEGY

Hardback Copy (RRP £25.99 / $29.99) (Author Signed & Limited Offset Print Run)

“Going beyond the nuts and bolts of traditional marketing, this book explains why and how strong brands are built from within.”

“The Guiding Purpose Strategy offers a comprehensive look at how Purpose energizes and focuses strategy in a turbulent world. Kramer brings together key frameworks that combine principles and practice into actionable wisdom.”

“You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom. Markus is one of the best, and this book is a must-read for anyone wanting to know about the future of brand management.”

“I recommend to all entrepreneurs to embed Purpose within their businesses from the start. The Guiding Purpose Strategy shows you how.”

“If you’re looking for an explanation of how and why consumers chose you or your brand over someone else, stop here and read The Guiding Purpose Strategy.”

“Inspiring insights on how to navigate for professional and personal success through the lens of 21st-century brand management.”

“The Guiding Purpose Strategy is wonderfully stimulating, practical and in many ways a modern technique to build and unleash brand performance.”

“Focus, clarity and direction are priceless when it comes to determining factors for successful entrepreneurship. The Guiding Purpose Strategy is a great way to get all of this and more.”

“One fresh and fascinating read in contemporary brand management.”

“Purpose has been the driving force behind the success of the Audemars Piguet brand over the past years. This book is a great inspirational guide of how to leverage the power of purpose for brand building and beyond. ”

London Workshop – TBD

Zurich Workshop – TBD

New York Workshop – TBD

About

Latest Tweets

Get the Book

THE GUIDING
PURPOSE STRATEGY

Hardback Copy (RRP £25.99 / $29.99)
(Author Signed & Limited Offset Print Run)