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A unique blend of philosophical reflection, accumulated experience, case-studies and practical business frameworks, The Guiding Purpose Strategy is a book embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company or indeed a fulfilling life.

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@simonsinek Power, Money, Promotions? Sounds like an awful path to enlightenment in life. Surely there's more to it?

- February 18, 2021

h J R

How do Positioning and Purpose 'hang' together? Customers and Prospects want to know what you have to offer and how you are different. In an instant. So please don't use your Purpose as your statement of differentiation. #positioning #purpose #brand https://t.co/7nTFGHF9u1

- February 18, 2021

h J R

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20% of all profits go to Business Professionals Network, an NGO dedicated to promoting a better life through the entrepreneurship in developing countries.