GPS Framework

The application of the GPS Framework helps you create your own Guiding Purpose Strategy. Working with and for some of the most powerful brands, from Harley-Davidson and Aston Martin to global financial services firms, government institutions, charities and tech startups around the world, the GPS Framework represents the cumulative experience of 20+ years of what works.

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Discover your WHY

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The GPS Framework is structured as a three-layered rose, analogical to the Tudor rose emblem. The central part of the rose is deep brand Purpose. The middle layer is composed of values, and the outer layer consists of more tangible elements such as vision, strategy, goals, etc. All elements interact in a continuum of forward motion, left to right.
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The outer ring of the GPS Framework helps us to put the business proposition into context. A linear description is helpful for this. Ths framework guides us in moving from Vision to the desired Position.
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The second layer of the GPS Framework focuses on the Brand. The Brand Core clearlyy marks the Brand Promise and positions the brand through differentiating core values. Brand Strategy articulates how the brand is ‘delivered’.
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Values are used to describe the desired behavior and should be descriptive, unique and limited to no more than three to four. At least one value should be tied to differentiation and directly reflect the desired position of the brand. Plot your values against the dimension of time, emotional involvement and/or differentiation.
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Brand Value articulation takes the final set of core values and renders these tangible. For clarity and context, each of the Brand Values is supported by a short description in words as well as a key visual that underpins the desired effect of intuitive meaning.
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The top part of the V represents freethinking, openly exploring intangible notions and curiously. The middle part represents defining, clarifying and articulating. The bottom of the letter V denotes the method of honing in on a singular, tangible Purpose. Systematic and holistic, moving from the intellectual to the practical. Use the mind-bending question to detach from the gravity of operations.
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A good Purpose statement must work intrinsically from within. It is short, contextual and a combination of minimal words that maximize meaning. Use the filter questions in this framework to test and fine-tune the power of your Purpose.
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London Workshop 19 December 2018 – FULLY BOOKED

Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.

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Zurich Workshop – 15 January 2019 – OPEN

Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.

Get in touch

New York Workshop – 24 January 2019 – OPEN

Learn how to create your own Guiding Purpose Strategy in this interactive, dynamic and rich 1-day learning experience. Craft your own, deeply rooted raison’dêtre based on your unique, inner value system and articulate your own strategy to harness the power of your inner WHY.

Get in touch