Coca Cola | THE GUIDING PURPOSE STRATEGY

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A unique blend of philosophical reflection, accumulated experience, case-studies and practical business frameworks, The Guiding Purpose Strategy is a book embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company or indeed a fulfilling life.

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20% of all profits go to Business Professionals Network, an NGO dedicated to promoting a better life through the entrepreneurship in developing countries.