Willi Helbling | THE GUIDING PURPOSE STRATEGY

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A unique blend of philosophical reflection, accumulated experience, case-studies and practical business frameworks, The Guiding Purpose Strategy is a book embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company or indeed a fulfilling life.

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How do you #position to be first? Very much looking forward to a #keynote tomorrow with the team @APMPUK and deep dive into the world of #luxury and see if we an extrapolate a few nuggets to #win more business! @Speakers_Corner https://t.co/nx3DaKyi2O

- October 11, 2022

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An insightful @HarvardBiz read by @gkkenny on how to craft a #CompanyPurpose that you can measure results from. #purposestatement #brandpurpose https://t.co/vBjeB8hM8x https://t.co/OxD1Dr4r2x

- October 11, 2022

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20% of all profits go to Business Professionals Network, an NGO dedicated to promoting a better life through the entrepreneurship in developing countries.