Willi Helbling | THE GUIDING PURPOSE STRATEGY

About

A unique blend of philosophical reflection, accumulated experience, case-studies and practical business frameworks, The Guiding Purpose Strategy is a book embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company or indeed a fulfilling life.

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Our #5th annual Responsible Investment Brand Index™ (RIBI) 2023 is launching on March 28th at 3pm CET. Join me and for an interesting webcast and a take on the #assetmanagement industry and the live unveiling of the Top 10 asset managers globally! https://t.co/YIT5JRk7VH

- March 16, 2023

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Here are 14 examples of strong brand positioning and why they work. Article by @GBartolacci https://t.co/m5L0ceDxD4 #brandpositioning #differentiation #competitiveedge

- March 16, 2023

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20% of all profits go to Business Professionals Network, an NGO dedicated to promoting a better life through the entrepreneurship in developing countries.